Studio Brief 4 - Initial ideas for Concept

Ideas based on creative prompts concept

Prompt Booklet 

The booklet would include short prompts, based on techniques and approaches we have learnt throughout the year. This would be useful during projects and would act as a reference for the user. With the prompts mainly focusing on processes, techniques and approaches the book will be created in an experimental way. Using Experimental Jetset's 'Statement and Counter - Statement' as visual reference the book will be produced on the photocopier. The design of their book uses snippets of their work and was produced using a scanner which creates a consistent aesthetic throughout the book. Using the photocopier to produce the book will reflect the experimental nature of the content of the book, whilst communicating a sense of an unfinished product much like the generation of initial ideas and concepts. The DIY feel to the booklet will not be perfect but will focus on showing a process.

The use of large images within Experimental Jetsets book are visually engaging and this is something to be explored with the design of the book. Potentially the page designs could use full scale images as backgrounds with the prompts being featured quite small allowing the imagery to dominate. The imagery could possibly only feature pieces of work produced throughout the year, however it was  decided that this may be too suggestive to the user as to how to approach the prompt. Some examples may be necessary however the whole of the content should not be. It was also considered that only physical materials that are associated with the prompt should be used as background imagery e.g. drawing with tape would feature only tape. By doing this the background takes on texture which is visually interesting however is not overly influencing in how an outcome should look. Combining these images with the prompts , but making the prompts small, like footnotes, would suggest they are only possibilities and that they can be adapted and even overlooked if not effective in the situation.

Prompts with flip pages

This idea would be formatted so that the book is broken into four sections with the pages for each section being separate allowing them to be turned individually. The top section would have the prompts , whilst the other sections would be shape, word and material. These three categories frequently came up within the survey and when looking back at previous work so these were the most appropriate groupings and allowed for a wide range of things to fit within the categories. Shape would include physical shapes, word would include verbs , adjectives and nouns and materials would be easily available items. The prompt would be flipped and would include reference to one of the other cards, with the outcome then placed back into the prompt to produce a task e.g. Create a letter from a 'shape', then shape card would be turned and this would finish the answer. With the visuals for the material cards it was considered these could use bits of the materials they reference. The word cards would be strips of paper , whilst the shape ones would be only graphic shapes. This however would mean that there would be a different aesthetic within each flip section which would could look inconsistent. 

Prompt Cards 

The final concept would use four piles of cards, material, adjective, verb and noun. When using the cards on of the adjectives, verbs or nouns would be picked up and a material card would also be taken. The material would then be used to create the noun, adjective or verb or the noun, adjective or verb could be applied tot he material. Multiple outcomes would be encouraged to enable idea generation and problem solving. The game could be further developed by taking a card from two of the piles and a material card (e.g. a verb (twist) and noun (tea) card) which would then need to be visualised in a range of ways. Similarly picking up an adjective and noun would work in the same way. Picking up multiple cards would allow for more restriction which would increase the complexity of producing the outcome.