Pantone your Street - Booklet Research

Looking at existing formats 

Nest Magazine 

Nest magazine is produced by Leeds College of Art and features work by students at the university. The format of the design uses a card cover with the front acting as a flap over the inside imagery. The use of a full bleed image allows the texture to be emphasised within the photograph. The use of the card flap splits the cover in two creating balance, whilst the pure black cardstock stands out against the lighter monochrome image. The use of foiling on the front cover creates a rainbow reflective quality which is vibrant against the black cardstock.

London College of Communications Ba Graphic Design Catalogue

The use of bright green paper for the cover creates an impactful and bright design, with both white and black contrasting well against the cover. Allowing the text on the cover to wrap around the booklet and be cut off the page, suggests a grid has been used that is larger than the format it is printed on. By applying the text in this way it creates an intriguing cover which forces people to think and pick it up in order to understand. The booklet is produced using thin paper allowing for alot of pages to be folded into a pamphlet. With thicker paper it would have not been possible to fold the pages over and for them to remain flat. The use of an elastic band as a binding method is both cheap and functional. The amount of pages used within the booklet means it would be difficult to saddle stitch the pamphlet, also stapling would be ineffective because of the thickness of the spine. The elastic band holds the design together through tension allowing the pages to be turned similar to that of a traditionally saddle stitched pamphlet.   

Within the booklet a standard modular grid system is used to create blocks of information, which are clearly separated into bitesize sections, increasing understanding of content. Each page uses the same layout and placing of elements within the grid creating consistent design throughout. 

FS Emeric is a type specimen by Fontsmith which has a cardstock cover that folds around the internal pages enclosing them within the cover. This design differs to normal covers because of the need to lift two cardstock flaps to read the content of the booklet. The front cover also has a further fold out section when opened allowing for the full type specimen to be seen. The cardstock is folded to create a thicker spine for the booklet inside and allows the design to lay flat.   

The way the booklet has been printed means that the colours stand out against the blue cardstock. The print is glossy and thicker than normal printing allowing it to blot out the background colour even when using the lighter colours e.g. white.