End of Year Exhibition Branding - Leeds Collage of Art

Charles Worrall and Isla Pierce in collaboration with Peter and Paul

Th create the concept and promotional materials for the end of year show 

engage, be proud of , fulfill client requirements

Reflect creativity in an innovative way - show the hardwork and talent of the exhibition students 

Research into previous years - strong type , minimal, clean , highly photography - a little corporate 

Original submission - photography - objects in the hand - middle ground between creative and something that the college  will like - 'In the Works' - each subject represented by an object and colour 

Feedback 

more variety of objects

needed to reflect the object as a whole

tools were to literal 

name hard to connect to the idea or approach 

Development 

inspiration - encapsulate whole collage - group of objects in a mass 

scale was a problem - only them - hard to produce something with lots of objects

Final concept 

Needed to put brand values in - link to the company 

student centred 

creative communities

critical thinking

professional 

progressive

Extraordinary - name 

Extraordinary People etc - keep changing the second word 

concept speaks to wider audience - objects can be related to by other people outside the course 

Having a slide full of ideas - punches idea - shows concept is strong 

Bold colours - really strong - multiple hands - neon - adapted from the collage guidelines - sits with other branding despite being bright 

colours and type - circular - quirky - bold

Mock ups - needs to compete against graffiti - see how it would work 

block outside the college - need one poster - cheaper - instead used four sides folded around the block with a different image on each side - interaction - people look around it 

Getting rid of printed invites and pushed digital invites

holding it up victoriously - like they are proud - human edge - pink makes them surreal 

two week turnaround 

when presenting - not much text - photographs - do it in your own tone of voice - don't have a script - get more nervous - turn to other people in group to see if everything is done before moving on - presentation colour toned down version of the collage guidelines