Design Principles - Final Designs

Outcomes 

Pantone your Street Booklet 

Pantone your Street is based around colour research and evaluates a swatch taken from a photograph of a city centre street. The cover design takes influence from Nest’s cardstock flap and combines this with acetate. By using acetate a colour from the swatch was printed on to it. Through this process, the colour is made subtler, which complements the photograph and makes it stand out, whilst also making a link between the photograph and the cover design. The column grid layout within the booklet reflects the division created on the cover by the flap. Taking influence from London College of Communication’s booklet an elastic band was used as a binding method for the book as the acetate was a hard material to physically bind to a professional standard. 

The exhibition poster was created for the Natural History Museum’s Rocks and Minerals collection. The A1 format folds down to A4 so the main information about the exhibition is visible to visitors. The paper sculpture created for the poster is influenced by the work of Matt Shlian who uses modular paper folding to create geometric patterns. Using this technique to create geometric forms reflects the forms of crystals through the angularity of the card shapes. The use of blue and black cardstock reflects the idea of finding jewels within a rock, with the black pieces representing the stone and the metallic paper mimicking shiny crystals.

Designs were created for three Penguin classics, Labyrinths by Jorge Borges, Roughing It by Mark Twain and Labels by Evelyn Waugh. The same layout was used for all three covers to create consistency and make them look like part of the same series of books. The hues of the images reflect aspects within the books, mystery in Labyrinths, the sea in Labels and prospecting for gold in Roughing It. For Labyrinths, the photograph of tangled chord reflected the idea of a complex and confusing arrangement by not being able to understand its form or see the start or end of the material. For Roughing It stones were painted gold to reflect gold nuggets found whilst prospecting and for Labels a map of the Mediterranean shows the journey within the book. Symbols have been created for each of the covers to reflect concepts within the books. For Labels, the use of a circle marks the general area of the place with the cross pin pointing the exact location, creating a sense of direction and nautical travel. For Labyrinths a geometric pattern creates a complex maze like shape which reflects the confusion of a labyrinth. The symbol for Roughing It suggests moving from safety in the square to endless space in the circle. The use of another square outside the previous one suggests a sense of movement with the boundaries expanding.