The Big Bang Data by Morag Myerscough
The Big Bang Data was a major exhibition at Somerset house from December 2015 to March 2016. It featured artists, designers and innovators who have explored how data is transforming our world. The work was thought provoking and aimed to shock the audience into realising how much data is around us and how much it affects this generation.
Morag Myerscough's exhibition identity aimed to show the data visually through bold colours. The work needed to be powerful whilst also attracting all types of audiences.
The identity for the exhibition is based around the concept of data and so all promotional material is designed digitally. Data is also communicated in the background via a CMYK half tone which connotes a swarm of travelling data. The typography is bold and vibrant which anticipates the surprise and excitement of the exhibition. The 3D nature of the type rests at a 45 degree angle, as if a rocket, shooting into the sky. This suggests that data and technology is constantly developing and raises a sense of alarm. These design aspects all work together to connote the exhibition themes.
The designer used clouds with cables attached to create a fantasy feeling that represented the future of data with the sky being the limit.
The main idea of the design is not to be scared of the future of data but to be aware of it.
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