Studio Brief 2 - Atom Development

Refining Colour and Layout

Colour Schemes

From crit feedback it was said that the colour scheme was not very celebratory and it was suggested that the colours could be brightened to improve this. All of the colour schemes used in initial digital work were heightened and used in different ways.

When the green from the original map was heightened it became quite intense for a background colour which didn't reflect any other aspect of the exhibition. The green however did allow the diagram to stand out better on the designs using the photographs as a background. 

Taking inspiration from  Festival printed material, patriotic red, white and blue was used. Using blue for the background was impactful when brightened, although possibly a little too dark for other elements to stand out on. Using grey from the original exhibition map, for the background made the coloured elements stand out although reduced the celebratory feel.  

Taking inspiration from an original gold exhibition poster this was used in combination with the red, white and blue. This would allow all the elements to stand out aswell as creating a sense of wealth, importance and being the best.

Layout 

In the designs with a box it was found that placing the title within the box then the diagram name just outside it created an interesting contrast. A left orientated key allowed for more natural reading and balanced the title and diagram name out more. Removing the box from the composition created a more striking design as more of the background was seen. However the loss of the structure of the box meant that the text was harder to position alongside the diagram and made it harder to balance elements within the poster. Left or right orientation created large sections of empty space in the poster.

Taking inspiration from the gold poster again the text was instead centrally aligned which allowed for better balance of empty space either side of it. Originally the key was centrally aligned as it was, however this was quite a large block of text in this format. Instead the text was reduced and placed along the bottom so it acted as a subnote and reflected the small print seen on original festival posters. The title and diagram note were placed together creating distinction between them and the key and creating a hierarchy of information. Festival of Britain was made the largest as this was the overarching Festival , 1951 Land Travelling Exhibition Diagram was made smaller to reflect the more specific information as well as the physical size of the event in comparison to the national one.