Studio Brief 2 - Final Crit

Crit Feedback

It was commented on that the posters colour scheme did not look very celebratory, although they understood the link to the original diagram drawings. To improve this it was said that the beige should become a secondary colour not the most prominent. It was also suggested that the colours that were already being used could be brightened to become more celebratory, whilst still retaining the link to the exhibition map. The general layout of the elements it was said could be improved and it was questioned whether a title was necessary on the design. It was suggested that the diagram note could be moved out of the box to below it. It was also said that playing more with the photograph could work well. I said it had been difficult to make the design stand out against the image, so it was suggested that maybe the image could be around the box, however this would lose much of the image if done making it a little pointless.

It was said that the final print had good use of colour which suited the event and the time period it was set within. The use of red, blue and white it was said creates a patriotic sense. The gold background links well to success, it was suggested, as well as feeling celebratory, the slightly faded background creates a rustic feeling which links with the history of the festival. Feedback said that the typography made a good link to the festival as well as the title being effective, it was said, in capitals. It was also suggested that the typography had a creative concept with the use of 'chemical compounds' being interesting. 

Overall the feedback was positive however there was a comment on how the background colour could be clearer with less faded gold paint. When creating the prints it was found that the gold ink was significantly harder to get right, this may have been because of the thickness of the paint, the positioning of the design on the screen or the pressure applied with the squeegee. Many copies of the print were made, with many of them having a flaw in some way or another, whether this be misalignment with one of the three screens or irregular ink distribution, due to reduced pressure or thick ink. Attempting to create another version of the design is unlikely to go any more successfully than the design chosen.