OUGD603 - Brief 9 - Internal Collaboration - Creative Conversations - Initial Ideas for Space

Initial Ideas for Space

Sketches

- one idea was to create a vinyl sticker of the logo to place on the floor outside the door to the room the talks would be held in. The design would be positioned so that the shadow of the logo lined up with the width of the door. This would create a more dramatic entrance to the room.

- outside each of the rooms there are door plates where postcard sized designs could be placed. Adding a brand element to these would be a good way of highlighting the rooms that the event is taking place in.

- A large logo could be placed inside the seminar room so that the speakers could have their photo taken alongside it for social media posts, Potentially a new one could be applied each day with either the day number within it or the name of the name of the speaker. 

- Other logo designs could feature keypoints as a teaser of what they are going to speak about during the talk 

- The podium within the seminar room would be used by the speakers to present from. A logo / brand element could be applied to this so that the branding is always featured alongside them. Potentially this could just be the logo with the white of the podium becoming the background. Alternatively a vinyl halftone could be used across the face of the podium to link the design with the posters. Lining the shadow up with the corner of the podium would allow the podium to frame the logo. The dates of the event could also be added to this as it will be a key element within the room for the duration of the event.

- A schedule for the event could be created. A list of speakers in chronological order could feature alongside the logo. This could be a key piece within the seminar room and act as a guide for the event through the week. Alternatively the days could be featured in a box with the logo aligned in the corner. The box would act as a good way of framing the information and the logo. The schedule could be placed within the frame of the speech bubble from the logo, with the text potentially being a different colour for each day. Alternatively all the different days could be featured within the shadow of the logo. By elongating this it would allow all of the information to be added, with the closest one being the first day and the furthest one being at the end of the week. Key information such as the days, the speakers names and where they work would be featured within the schedule.

- Name badges could be created for each of the speakers and stickers for students attending workshops. This would act as a good way of letting people get to know each other easily.

Digital Initial Ideas

Schedule 

- Framing the schedule within a box allows the logo to be placed in a corner of the shape which feels more natural than having it floating within space, especially because of the cut off angle of the shadow.

- Using all the CMYK colours within the schedule makes the link more obvious to CMYK however looks too busy and a little tacky

- Names for each day could be spread across a line to makes the schedule succinct however potentially this would have a slightly different aesthetic to the text layout elsewhere within the branding

- Cutting the shadow down on the logo makes it look more squished

- Using the modified layout for the text on the posters it was considered that this layout could also be used within the schedule as it creates a nice stepped bubble appearance and has a strong hierarchy within the information.

- When the new logo was adapted to remove the shadow this wasn't as strong a shape as with, instead it started to look a little like a TV, however grouping people on the same day within boxes could be a development from this 

- Using the logo box as a frame and placing each of the days within the shape could be a good way of using the branding without the use of the logo

- placing each of the names in a column one under one another emphasises the pieces of information and creates hierarchy

- laying the type next to the square edge of the logo gives the logo something to balance against rather than floating within space and vice versa for the text, however perhaps this makes the shadow look odd within the design as it is not being framed

- Using only the blue halftone for the shadow lets the design link with the text much more and looks subtler than with the black background 

- Combining both the blue and black for a vinyl sticker would be difficult as the two colours would have to be layered over one another 

Sticker 

- Getting rid of the shadow in the logo to simplify the shape for a sticker made the shape look more like a TV rather than a  speech bubble

- Potentially the names of the people could be printed within the sticker however it might be nicer if everyone wrote their own names in the box

- Placing the logo within the square allows enough space for people to write their names however potentially the shape would be quite big as a sticker

- Having the border around the design frames the logo well and reflects the line used in the logo  

- If the logo is to be included within the design the rectangular shape would be better as it is more compact and allows enough length for someone to write their name.

- Having the complete logo shape with the shadow as a sticker isn't as strong as an individual shape

Logo Vinyl

- To create the logo vinyl sticker potentially the all the blue areas could be printed as one solid shape, then the black areas could be applied over the top in vinyl or with a clear sticker. A blue block area could be used for the blue layer with a black section with the halftone dots cut out from the shape. Alternatively the black area could be cut as a solid shape and the blue layer would have the half toned circles.

- The design could be printed as a large scale sticker in which case their would be no need for the layering of colours. These come in gloss, matt and clear. A clear sticker would allow the texture of the wall to come through, however potentially the colours would not be as vibrant as if printed in gloss / matt or cut from vinyl. Gloss stickers can only be printed up to A3 then they have to be matt.