OUGD603 - Brief 5 - Live Brief - Conscious Creatives - Wildflower and Fungi Exhibition - Evaluation against the brief and Project Evaluation - add images?

Evaluation against the brief

The design considers sustainability by highlighting the relationship native wildflowers and pollinators have in supporting each others sustainability.  The design also highlights how wildflowers can be grown in any small area of soil from a container to a patch of lawn. Just a small patch of wildflowers can be ‘Bursting with Life’ and help support the sustainability of our native wildlife.

The outcome is appropriate as an exhibition piece as the three dimensional design was displayed on a podium in the middle of the room, which allowed visitors to the exhibition to walk around the piece and view it from all sides. The papercraft element to the design makes the piece engaging, gets the viewer to look closer and makes them question how it was made. The scene has lots of different elements and layers to it, adding interest to the design.

The exhibition piece is celebratory by highlighting how British wildflowers support a range of wildlife, particularly pollinators and insects. The use of the words 'Bursting with Life' is a positive message about the impact wildflowers have on the wider ecosystem. Highlighting how little space is needed to grow wildflowers also encourages people to take action and try growing them in what space they have. The design represents a variety of British wildflowers such as, Common Knapweed, Common Poppy, Oxeye Daisy, Buttercup, Dandelion and Red Campion making it a celebration of different native wildflowers. The use of the coloured papers within the design make it bright and striking.

Project Evaluation

The wildflower / fungi theme of the exhibition fit well with my interest in nature and the focus on sustainability was something I have an interest in within my practice so I wanted to get involved. 

Within this project I particularly liked the craft aspect in the making of the exhibition piece and was able to combine the process of lasercutting and handmade elements.

Working with a 3D composition to communicate an idea meant I had to consider the viewpoint / perspective of the piece, integration of text within the design, what format the outcome would be displayed in, scale, use of props and creating consistency between these and made elements and the relationship between foreground, background and depth within the design. 

Although their are overlaps with conventional Graphic Design there were some ways of working that perhaps aren't considered in the same way as 2D design, which at some points were difficult to solve.

It was nice to have the work featured within the exhibition at Hyde Park Book Club, alongside other people from the university. The event was well attended and I had positive comments about the piece. It was also exciting to see other peoples work based on the same theme and how they had interpreted the brief.

Originally I wanted the piece to be displayed on a podium against a wall so blue paper could be placed underneath the piece and behind it creating an infinity curve. This was to reflect the idea of the sky behind the wildflowers and create the impression of you looking through the design to the sky beyond. This presentation of the work had to be adapted for the exhibition due to the need for wall space for other print based works within the exhibition. Instead the work was displayed on a podium in the middle of the room. Although not the original plan this set up worked quite well because people were able to view the piece from all sides and therefore see it better than if it was against a wall.