OUGD603 - Brief 2 - Competition Brief - Starpack Awards (Street Art Planning Kit) - Initial Ideas - Digital Designs

Initial Ideas - Digital designs 

King Idea

- To create the impression of someone rollering over the tin some of the rollered marks created with black paint were digitalised.

- Using multiple rollered lines on the tin created the impression of an area of the tin being covered up.

- Placing text behind the rollered area furthered this idea however the use of the serif typeface perhaps does not fit with the rest of the design. 

- Using the rollered strokes so that they overlapped and were at slightly jaunty angles gives the impression of a more handmade feel.

- The use of the gold for the background would reflect a sense of luxury associated with 'Kings' this would be created by leaving the metallic tin bare and only applying the design over the top.

- It was considered a wall texture could be placed on the tin through the use of embossing.

- Kings are usually associated with crowns, however to create a more original symbol / logo for the brand it was considered that the part on top of the crown could be used. Within this their are jewels continuing this idea of luxury and opulence, whilst the shape is distinctive and bold

- Potentially this could be cut out of the from of the tin to act as a stencil

- It was considered that the roller strokes on the tin could be embossed rather than coloured so that they better integrate with the background but are still prominent through the use of texture. This would create a more refined aesthetic.

- The use of the script typeface for 'King' creates the impression of a signature or a kings approval / seal

- Using only one roller mark on the tin created a more refined aesthetic to the design

Pencil Marks on the Wall Idea

- Using the rubbings created from brick walls it was considered that these could be used as backgrounds for the tin designs as a way of reflecting the idea of the wall being a canvas.

- The use of the white background creates the idea of a blank canvas

- The background wall designs would be embossed to give the shapes texture and a more gritty feel creating the sense of an actual wall

- The branding on box would be outlined to create the impression of it being drawn onto the wall as you do when you are in the first stages of creating a piece of Street Art 

- The close up textures created a more abstracted and refined interpretation of a brick wall when compared to the designs that had the bricks clearly visible

- It was also considered that the some of the branding letters could be filled in creating the impression of a work in progress.

Toolkit Idea 

- Stencil drawings were created for each of the tools within the Street Art Planning Kit as a way of visually representing what is inside

- Potentially the imagery could could be cut out from the front of the tin so that they act as real stencils

- A balance in filled and line areas creates a sense of consistency across the different images

- The layout of the different elements on the tin are quite structured creating the impression that the tools within are ordered  and fit well within the box

- The circles within the tin design would be cut out to allow the tools to be propped up in the tin when they were being used in a similar way to a pencil pot 

- This would give the tin a functional element and encourage reuse 

- The use of the black on white creates a strong and bold design. The grey within the other design reflects the silver metallic of the tin which would also be left exposed on the spray paint / paint cans, creating a stripped back aesthetic.

- The use of white with black designs could create the impression of a blank slate.

- Using only two 'clours' on the design will create a refined aesthetic and allow the design to pick up elements of the process such as paint drips and spray marks, making it more representative of the persons process.