OUGD603 - Brief 3 - Internal Collaborative - YCN Competition Brief - Art Fund - Initial Ideas Mock Ups - Adding Imagery over Lasercut designs

Adding Imagery over Lasercut designs 

- Megs initial imagery examples were overlaid onto the background photographs in Photoshop

- the monochrome colour palette of the statues is complemented well with the white background

- the way Meg has drawn these statues with the ink creates great tone and shadowing within the Illustrations which help lift them off the white background 

- The coloured designs also stand out on the white background making the imagery the focal point of the design

- For the actual designs pots wouldn't be placed within frames these designs were just using some of Megs initial colour drawings as a way of seeing how they would work with the backgrounds

- Cropping the imagery down to a circle allowed each design to become a clock face as described in the initial idea, with the negative space around the clock face framing the designs well 

- Within the animation a line would extend from the Take Time _ introduction which would take influence from the use of lines within other ArtFund branding and their use of the underscore as representing a visual journey

- the line would journey through each of the clock faces to create the clock hands for each face 

- it was considered that the key words from the ArtFund research could be placed within each clock frame

- it was considered that the line could be coloured using one of the pastel primary colours used in the ArtFund branding, which could perhaps change as the animation progresses through the imagery 

- using a coloured line on black and white imagery stand out however this makes the line the focal point of the scene rather than the illustrations which become part of the background 

- if coloured Illustrations were to be used within the design this would potentially clash with the colours used for the line which would make the design look busy.

- Another consideration would be how the line interacts with the different elements within the clock face. At the moment the line overlaps onto the Illustrations which places it as the focal point of the design. The layout of the imagery could be adapted to consider where the line would flow through the clock faces so that the line never overlaps onto the imagery. This would allow the line to seem like it was moving through the space rather than above it, whilst also allowing the Illustrations to be the focal point of the design.

- Adjusting the text so that it follows the direction of the line creates the idea that the text is journeying along the line

- having the text overlap onto the line would work better if there was no imagery behind the word as the black stand out well against the coloured line, however potentially at this scale it looks to bold within the design

- having the text sit above the line would mimic the positioning of the underscore in relation to the text at the beginning of the animation

- it was also considered that potentially the line could stop at a point with the text becoming an extension of the line, however this may lose the idea of the clock hands within the clock faces

- making the text the same colour as the line allows it to be less dominant within the design however potentially some colours aren't as strong on the background

- It was considered that colour could be added to the background imagery as a way of making the animation more vibrant 

- pastel colours from the brand guidelines were used for the background colours

- In Photoshop the photographs were made grey scale then the multiply tool was applied to a block colour over the image, which allowed the photograph to show through the colour block and therefore colouring the photograph.

- the black and white Illustrations looked refined and stood out on the coloured background, whilst the tonal shading within the images combined with this colour made the Illustrations stand out more

- layering Megs pot Illustrations over the coloured background potentially looked a little busy however the simplicity of the background allowed the Illustrations to stand out

- perhaps refining the Illustrations to one colour would allow the composition to work better

- The images will be retaken to get more of a white picture however it was considered that if the image is made whiter this will blend more with the white around the clock face

- Using a line to frame the boxes could be a way of integrating the same visual language as the line into the background designs

- A frame of colour could be used within the design to make the clock face more noticeable 

- The animation would be seen in a square so it was considered that the space around the circle could use the pastel colours from the branding to make the imagery look less off white compared to the background

- It was also considered that colour could be added to the areas between the clock hands. This would reinforce the idea of spending time, no matter how short in museums, galleries and historic houses.

- Using colour over the black and white backgrounds and white over the coloured backgrounds worked well in creating contrast

- This idea however would perhaps complicate the idea if combined with the line that would flow through the animation