OUGD603 - Brief 3 - Internal Collaborative - YCN Competition Brief - Art Fund - Refining the GIF and Poster designs

Refining the GIF and poster designs

Within both the poster and GIF designs it was considered that the price of the product needed to be featured more clearly within the designs as this was a key selling point for the Student Art Pass.

Placing the £5 within a circle on the poster highlighted this as key information within the hierarchy, whilst getting rid of one image actually made the design more spacious. The '£5 a year' information was placed at the end of the GIF in the same way as the animation to allow this to encourage people to take action immediately after watching the GIF. The use of the £5 information across all the deliverables creates consistency in the message.