OUGD603 - Brief 2 - Competition Brief - Starpack Awards (Street Art Planning Kit) - Development of Designs

Development of Designs

After feedback it was suggested that the toolkit idea was the strongest and most contemporary design, whilst also having a functional aspect to it. The idea was developed in two ways with one using the drawings of the tools within the kit alongside the holes in the tin and the other design using only the holes. It was considered that the use of the graphic designs on the front of the tin would give the pack shelf appeal and make it clear as to what the pack was for. However the design using only the cut outs on the tin made the design more multifuctional because every component within the tin had a place within this making it more multifunctional. The refined design of the tin with only the cut outs perhaps looked more professional and functional as a tool kit compared to the other more basic design of the other kit.

- The use of the black as a background creates a bold design and whole allow the white imagery to stand out well on the tin.

On the spray paint and paint cans it was considered that the designs on the tin lid could be carried across to the relevant art material e.g. a paint brush on the paint. This would make a clear visual for each of the materials making them easily identifiable within the pack. The background colours for the the designs could be coloured to match the colour of the paint or spray paint within the tin making it easier to know what is being used. The use of only the typography, stencil design and plain background created a strong and bold aesthetic. Alternatively the actual stencil design could be coloured to reflect the colour of the spray paint or paint within.

Potentially the imagery could go off the page to create a more edgy and dynamic layout within the design.

Simplifying the tin design so that it only has the cut outs allows a functional and contemporary design to be created. It was considered that some of the holes could be indented into the tin so that things can sit on top of the tin. The use of the rectangular panel in the centre of the tin makes it suitable as a mixing palette. The smaller holes would be suitable for pens whilst the closed up ones would be used for spray paint caps. The varying sized larger holes are for the spray paint cans and paint cans, with the paint cans sitting in the indents because they are not very deep. The long cut out would be used for standing a A4 sketchbook and stencils in. 

To create the sames aesthetic on the spray paint and paint cans it was considered that the the circles from the tin could be used on these as well. The corresponding hole on the tin lid was used for the each of the designs on the spray paint and paint tins e.g. the spray paint tin had one large circle and a small circle which is used for spray paint caps on the tin lid, whilst the paint can only used the circle that it sits on on the tin lid. Filling the circles allows the colour of the spraypaint or paint to be seen on the can, with this contrasting well against the background designs. Making the branding white works well in creating contrast with the other elements on the design making it stand out.

- Making the branding vertical on the tin allows it to take up more room and be bolder creating an impactful design

- Layering the typography over the dot isn't as strong because the type does not stand out enough

- The outlined typography is less prominent within the design than the solid logotypes