OUGD603 - Brief 3 - Internal Collaborative - YCN Competition Brief - Art Fund - Text ordering and content within deliverables

Text ordering within deliverables

Animation 

- The beginning of the animation would start with some facts and figures about stress and anxiety, generally outlining the problem and how museums, galleries and historic houses can help with this.

- 'Take time_' would be the campaign slogan as it works as a phrase on its own as well as in a sentence with the words within the animation.

- parts of the animation where the line is quite long between clock faces it was thought could outline the benefits and key information about the Student Art Pass along the line e.g. the amount of places it covers and how it provides free entry to some places and 50% off major exhibitions

- 'with Art Fund' would be after the section in the animation with all the different benefit key words. This then allows a sentence to be created within the animation creating a narrative throughout (Take Time_ relax, reset, destress, step back, reflect, refocus, wonder, learn, socialise, inspire, discover with Art Fund).

- Our call to action would be Time to get a Student Art Pass which would follow with a link to the website. The use of the words 'Time to' fits well with the rest of the time concept within the design.

- £5 for a year would also feature at the end of the animation to highlight the low cost of the Student Art Pass

Poster

- Having the £5 on the poster highlights the low cost of the Student Art Pass which is a key selling point of the pass for students 

- Restricting the information on the poster to just the website, campaign name and price gets the key information across   

GIFs 

- the use of the questions at the beginning of the GIFs  makes the design more relatable and personal for the audience 

-  the call to action is featured at the end of the GIFs in the same way as the animation