OUGD603 - Brief 2 - Competition Brief - Starpack Awards (Street Art Planning Kit) - Development - Logo Variations

Logo Variations 

- using an italic typeface referenced a handwritten style within the logotype, whilst still using a refined sans serif typeface

- the long F's, tail on the 'i' and lowercase 'g' allow more calligraphic and curved aspects to come through within the design reflecting the more fluid strokes created by markers and spray paint.

- outlining the designs reflects the idea of sketching the idea out first before filling the design in 

- Thicker outlines reflect the idea of going round a design with black to define shapes within a design

- Graffiti means to write or draw graffiti on (something). Having a lighter typeface could better reflect the idea of writing which is much thinner than a marker or spray paint 

- making the f's separate so that they had long and curved descenders aimed to bring some more curved strokes into the design 

- these were then rejoined so the vertical strokes through the f joined into one, however by doing this it brought the two f's together too much and created a sense of a musical note which didn't work.

   

- crit feedback suggested potentially the logo could have a mixture of different letterforms to create more of an edgy street art aesthetic to the brand

- When using Le Harve it was found that their were alternative glyphs for many of the letters with some varying in size and others in style. Changing the glyph style, sizing them to match each other and varying between uppercase and lowercase created a varied logotype with a consistent style because it used the same typeface throughout. 

- There was some difference in weights between letters when the larger letterforms were scaled down which potentially made the design have a ransom note aesthetic which may detract from the idea.

- having all of the letters in lowercase and only changing the F's to uppercase then scaling them down worked more cohesively together.

- longer lowercase f's and a tail on the 'a' gave the design more stroke like features which tied the design to street art more.

- Aller Display has an artistic feel to it with the strokes having a sense of being handwritten , however it does not look like it is tied to a particular process e.g. spray paint, marker pen etc. This makes it more universal and less specific to a particular process.

- Using Le Harve in bold and uppercase created an impactful and logotype.

- The use of the all caps creates a refined but varied geometric logotype showing a variety of forms which reflects the variety of strokes used within street art .

- Potentially the A within the typeface is a little to angular.

- The use of the thick outline around the text creates a sense of a graffiti tag style bubble text.

- Varying the stroke thickness within the text created a sense of the design being hand drawn with a pencil as you would mark out a piece of street art on the wall. However this effect didn't the logotype very bold.