OUGD503 - Studio Brief 2 - Hasbro Board Game (Large Collaborative) - Bag Design

Bag Design 

For the packaging design it was considered that to represent each of the fruit within the game a colour could be used for each. Traditional netted fruit bags are usually made from vibrant coloured string. The use of the three different colours it was considered would reflect this aesthetic creating a bright design whilst taking the form of the netting. 

To create the net design a series of lines were created and coloured so that the colours repeated throughout. This was then duplicated and turned vertically over the top of the other design to create a cross hatch design, which was then rotated to create the netted grid. 

Different stroke thicknesses and grid size were trialed to try and replicate the original netted grid. 

It was found that a stroke width of 2pt was most accurate to the original when printed and that the smaller grid would work most effectively on the 5 x 7 inch drawstring bags that were going to be used for the game. If the larger grid system was to be used with the same 2pt stroke thickness there would be quite a lot of negative space making the pattern less impactful.   

The design would have to be screenprinted onto the bags as this is the only way such vibrant colours can be created within the university. Also because the bags are premade it means that they wouldn't be able to be digitally printed onto anyway.

The design was separated into the three colours which could then be printed over the top of one another.

Talk with the print technician:

It was suggested that just using one screen and printing the three designs with this would be just as effective as using three. He said that registering the design so that the three were equally spaced to create the grid would be mostly a matter of doing it by eye. He did suggest the disperse printing could be use however he said that the bright colours that were in the design could only be achieved best with screen printing.