OUGD503 - Studio Brief 2 - Hasbro Board Game (Large Collaboration) - Production of Final Design

Production

Lasercut Pieces

Dominoes are originally made from quite thick plastic so I wanted to retain that tactility within the game. Acrylic was used to create the game pieces as this came in a range of bright colours and finishes. The printed stickers would then be applied to these pieces to create the tiles for the game. It was considered that three colours of acrylic could be used too reflect the three fruit within the game. The most prominent colours for each fruit would be used so pink for watermelon, green for kiwi and orange for orange.

However the colours that were available, although colourful were too similar to colours used within the design. 

Instead it was considered that using white acrylic would allow the designs to stand out whilst still being bright and emphasising the use of colour. There is only a slight border of the acrylic around the stickers anyway, so the colour of the acrylic doesn't need to be overly colourful. The acrylic was cut to be slightly bigger than the sticker size to allow a border around the design and make it easier to apply the sticker to the acrylic. The corners of the pieces were rounded slightly so that they weren't sharp to handle. 

Printing Laura's Stickers and my Tag Designs 

After getting advice from the print technician it was decided that the designs would be digitally printed onto white vinyl. This would allow the game piece designs to be accurately represented and create a professional finish to the design. If screen printing had been used the results would have been imperfect, varied and difficult to produce for each of the designs. After being printed they were then cut down on the vinyl cutter. To do this another layer had to be added to the file and a shape had to be drawn around each of the stickers which is where the design would be cut. The outline followed the shape of each of the pieces so that when cut there was not border to the stickers, as there would be a slight border of acrylic.    

Screenprinted Bag

To create the netted design on the drawstring bags fabric screenprinting was used. The process of fabric screen printing was found to be slightly different to paper screen printing. Rather than registering the paper to the screen, in fabric screenprinting the screens are moved around to register to the fabric. This means that the screen is never flooded for the next design,  as flooding the design will ruin the next piece of fabric as the screen is moved to register ontop of the fabric. 

Masking tape was used to roughly register each of the layers. 

One screen was used to create the netted effect, which was then moved across each time to create a smaller netted effect. 

To create the design, neon orange, green and pink were used to reflect the colours used in the rest of the design and represent each of the three fruit. Using the neon colours creates a bright and visually striking packaging design that would stand out on the shelf. The packaging aims to recreate a netted bag effect so the design was printed onto both sides of the bag for an all round effect. This meant all three colours had to be printed twice so it took 6 prints to create the designs. 

After the bags had been printed they all had to be heat pressed to seal the designs and make them more durable.