OUGD505 - Studio Brief 2 - City Patch Project - Consideration for Covers across the Range

Considerations for Covers across the Range

After finishing the Newsletter and its cover design it was considered that perhaps the rest of the cover designs within the range could follow this aesthetic.

Elements of the certificate design already had a similar aesthetic to the newsletter however it was considered using white as the background would help create further contrast within the design and link it to the newsletter.

Google Image

It was thought that rather than using the duotone imagery that had been experimented with using full colour imagery on a white background would create a strong imagery based design.

The continuation of imagery on to the back of the design was also similar to the newsletter so it was thought this should be kept.

Originally initial designs for the seed packet kept the design simple focusing on creating a vibrant, bold and playful aesthetic with only the brand elements.

In this case using the singular patch ornament reflected how wildflower patches are sowed in an area.

To match the newsletter however for the seed packets it was considered that using imagery to show what the product will become would encourage people to use the seeds more rather than a plain packet using only the branding. Placing the text over the top of the image it was found made some areas busy and with. 

Using the imagery in a similar way to the newsletter and having some white background for the typography to be placed allowed both the imagery and text to stand out with out contrasting against one another. The size of the seed packet meant that placing the image vertically wouldn't leave enough room for the text to be left aligned next to it. Instead using the imagery horizontally allowed the text to all fit on.

Overall considerations for making all cover designs similar:

- Use imagery scaled to half the the size of the format and allow it to expand right to the edge of the page 

- Continue imagery onto the back of the design to create a sense of exploration within the image

- Allow imagery to be placed horizontally or vertically depending on the size of the format and what typography will be used

- Use a white background for all designs to allow imagery and type to contrast and stand out

- Patch ornaments should be used as small embellishments to the design alongside typography

- The logo and logotype should appear either on the front or back of the design depending on its size

- Title text / key information should be coloured and typeset to match the original logotype branding with other text also using the brand colour scheme.