OUGD505 - Studio Brief 2 - City Patch Project - Sketched layouts for items within the member pack

Sketched layouts for items within the member pack

It was considered that in order to fit with the shape of the patch within the branding all printed material should be square in format to continue this idea throughout. 

Adoption Pack Cover

As with the logotype it was considered that the title for the pack could be set over multiple lines creating a block of text. With this in mind it was considered that setting this against the edge of the cover or an image would create balance and flow within the design. Placing the title in one corner and using the diagonal element or logo in the other corner would also create balance. The diagonal element could also be enlarged so that it expands outside the bounds of the front cover suggesting green space expands outside the city and creates connections with other areas. This idea could also be done with imagery which would allow the patches as places to be the focus, whilst the brand ornament could be used more subtly to link the rest of the branding back to the design. Within the folder the section holding the different printed material could use the diagonal element to create a sense of consistency with other elements. Imagery could be used on the front as a way of creating interest in the patches and showing them off which the project aims to do. Using the diagonal lines in a low opacity or in one of the lighter colours in the colour scheme, over the top of the imagery, could be a good way of using the branding with the imagery. Using an image with a border around it would create contrast and allow the imagery to stand out. The branding / name of the pack could then be put in a square on top of this centrally to allow it to stand out on the imagery. Within the pack one side could be a large image with the other side and flap using elements form the branding so they work together but aren't directly placed with one another. 

Certificate Design

Within the certificate there would be quite a lot of information so it was considered that having a large image / large brand element that goes off the page would allow all of the information to be aligned with this and fit with the top and bottom of the design. Imagery it was thought could be defined using the cross hairs that make up the stitches in the branding.  This could use only the four stitches, one on each side or two stitches could be used on each corner as a way of framing the photograph like crop marks. If the text is to be split into two sections then these need to be clearly separated rather than alongside one another as this would disrupt the hierarchy within the design. This could be done by placing an image in one corner a branding element in the other then the two lots of text split between the two other corners creating balance.

Patch Map Design 

Again it was considered that an image could be used on the cover perhaps using the stitch line from the branding around the edges. Block colour would then be used around the design however this would need to be one of the lighter colours in order to allow the imagery to stand out. The diagonally lined brand ornament, the stitch lines and the logo could be used within the actual map as a way of showing where the patches are and key landmarks within the area, with the size dictating the size of the patch. It was considered that if these elements are used within the map they could be used in in various sizes on the cover to reflect the internal design. Using a modular grid would allow for square images of some of the patches to be included which would reflect the patch shape within the branding. Potentially the map could be a fold out format or a booklet with a map in the centre providing information about each of the patches and their facilities.  

Seed Labels 

For the seed labels it was considered that these would need room for information such as the name of the seed that had been planted and the date it had been planted to allow users to keep track of their different seeds. Using the square format it was considered this could create a sign post like label that sticks into the ground. The square shape however was perhaps unnecessary for the amount of information that would be put on the label and would potentially make the item more bulky than it needed to be when compared with a traditional seed label. This also meant that spaces was intentionally trying to be filled by brand elements so that the design didn't look to sparse. Placing the name and date around the outside of the square allowed more space for text to be written however this would make it difficult to write at this angle.

The traditional pointed format of the dabber it was considered was perhaps more functional than the square format. Using the logo, stitch lines and diagonal lines as bullet point like elements before the two pieces of text would define how much space there was to write for each of the/ Having a thinner label meant that the two pieces of text would be layered vertically on top of one another which may not allow enough space for people to write the name and date, however this would be dependent on the size of the label. Having a slightly thicker label means that the date and name can go side by side allowing more space to write. Using the diagonal lines is the most visually striking and simple use of the brand elements in a small format like this.