OUGD505 - Studio Brief 2 - City Patch Project - Initial Seed Packet Experimentation

Initial Seed Packet Experimentation

As part of the member pack a packet of wildflowers will be included for people to plant. 

It was considered that in order to use imagery of the seeds on the packet and use the brand colour scheme, one of the lighter colours would have to be used as a background colour to allow the imagery to stand out. The green was chosen as this was brighter than the light grey however when put alongside the imagery it clashed. It was thought square imagery could be used in a similar way to the patch ornament. Allowing the patch ornament to expand outside the format aimed to create the impression that green space goes beyond the city with the square format representing the city. Left aligning the text and keeping it close to the edge of the page reflects how the logo and logotype within the branding sit alongside each other. The length of the word Wildflower meant it had to be split over two lines however this reflects the logotype which is over three lines also. Using the green for the top two lines also reflects the branding whilst setting 'seeds' in lowercase creates distinction between the two words. Refining the edges of the patch ornament so they were perfectly square made the element harsher.

It was considered that perhaps the seed packet design could be printed onto brown stock like a traditional seed packet. With this in mind only ornaments and text were used on top of the brown colour as imagery would not show up very well on a surface like this. Using the lighter colours over this kind of background created the most contrast and allowed these elements to stand out well. Placing the type within a square shape to reflect a patch or in the logo restricted the text and enlarging the patch ornament over the entire background with these other elements meant the design became busy.  

Using the dark grey over the top stood out however didn't create a link to the green space concept, so it was considered that perhaps the patch ornament always has to be green.

Making the whole design only two colours using the light and dark green created a bright, and bold design, with the colours complementing each other well.  Placing a brand element in one corner and the text in the opposite corner created balance within the design. Layering text over the top of the enlarged patch ornament created a busy design which made the type difficult to read.