Studio Brief 2 - Object Publication - Interim Crit

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It was suggested that for my packaging design I could use letterpress as a way of printing the typography, this would create texture and add a luxury feel to the design. The range of packaging could be extended to other flower paperweights creating a consistent series. Working with contrasting materials such as metal etc. could be effective in both creating juxtaposition with the product itself as well as protecting the item within. The functionality of the design should be taken into consideration with things such as how it would be sent and distributed as key considerations. These could offer further design opportunities to add onto the packaging range for instance packing material could be designed to coincide with the packaging design. The dandelion is a fragile thing that only works once when blown, this could be reflected in the packaging, so once opened it can’t be put back, making the opening of the product a one-time only experience.

It was also suggested that the action of blowing elements could be used as a way of forming the design, whilst reflecting the context of the dandelion clock. It was said that a design could also be inside the box. Creating a design that has space is important in evoking a sense of delicacy. An asterisk it was said has a similar appearance to a dandelion head so perhaps the designs could come from these as a way of further simplifying the design. Traditional asterisks are more ornamental so these may be more appropriate to the organic from of the seed head. The name of the product could be changed to something simpler and perhaps arranged so that the letters form the shape of the numbers on a clock face.  The use concrete poetry may create an elegant design which would fit with the floating aesthetic of the dandelion seeds, Bob Cobbings, Dom Sylvester Houedard and Garadinervi could be interesting links. The process of degeneration of elements could reflect the breaking up of a seed head. The design could also spread across the net or over one side so that when folded out it creates a whole image.