Studio Brief 2 - Object - Final Mock Ups

Creating three final mock ups

To explore the design further, mock ups of multiple versions were used to see which would be the most effective as the final design. The typography used for the packaging was a sans serif typeface which reflected the simplicity of lines and forms in the actual design. These were angled in different ways to mimic the positions of the lines across the rest of the box. This works well in creating a floating and light feeling to the typography rather than being horizontal and stationary. This use of typography was also explored within the box for the information about the product. By putting information within the box this did not interrupt with the outside design allowing it to retain its minimal appearance. Within the box the text reads ‘a complete seed head captured in perfect symmetry’ and ‘seeds blow away to reveal the time’. These sentences capture the sense of the product as well as alluding to where the name dandelion clock comes from. The combination of the wording and angled positioning of the text creates quite a poetic feeling. As an experiment for the final outcome the design was printed in different ways and slightly adapted to best suit the method. The green design was printed block colour, whereas the other background colours were created through the use of coloured papers. The colour schemes for each of these designs were adjusted so that all the elements were visible on the different backgrounds e.g. white on a green background but green on a white paper. The internal dandelion was coloured so that the different elements were the same colour as the outside shapes to keep a cohesive narrative across the design.