Tuesday, 7 May 2019

OUGD603 - Brief 9 - Creative Conversations - Meeting 3 and Meeting with Simon

Meeting 3 and Meeting with Simon

- liked the new type layout on the posters  
- reduce logo to one colour
- do screen prints in one colour 
- potentially use CMYK Extended colours for the extra days or do 50/50 of each of the colours
- use cyan as the main colour for the branding with the other colours used within for each of the days
- revert back to the old logo shape
- try the bubble with rounded corners  
- try having multiple bubbles within the designs to create the idea of a conversation
- keep the colours bright, don't use the black as the background  

OUGD603 - Brief 3 - Internal Collaborative - YCN Competition Brief - Art Fund - Time Arrangements

Time Arrangements


The clockhands for different times between 12 in the morning and 12 at night were plotted out. Using the rotational tool in illustrator allowed lines to be duplicated around a circle allowing the measurement of the hands to be accurate. 






Printing the circles with the clock hands out allowed me to physically arrange all of the clock faces so that the clock hands followed from one to the other. The beginning and end of the video would start and finish on the 12 o'clock hands, ideally in a horizontal position. Getting the design to start and finish in the horizontal as well as use all of the other 11 clock faces was difficult and took numerous attempts. 

Once the arrangement was worked a digital version of this was created to allow Meg to test how the design would work in After Effects. 






The simple mock up worked really effectively, this was created by panning through a larger image of all of the circles linked together. After plotting the course of the video through the image the software then made these transitions much smoother. 




OUGD603 - Brief 3 - Internal Collaborative - YCN Competition Brief - Art Fund - Meet Up 1

Meet Up 1

Megs work:

- focus on items / objects that are artistic in quality 
- people and what they do in art galleries
- student surrounded by things

Megs ideas:

- leaflet that folds out with illustrated poster on the back. Students like free stuff and collect posters for their wall
- social media
- posters 
- brand partnership with NHS or Mind
- Disconnect with present
- Reconnect with the past 
- Invest in your wellbeing and see the bigger picture

Thoughts on my ideas:

- the Time to ... idea which journeys around the gallery could be done if made as a large image then it can be panned around on after effects
- idea where line changes to reflect feelings would be too difficult to animate 
- Confusion as to how imagery sits with the Time to ... idea?
- Take 30 liked the idea  and a good way of linking colours from the branding. If using an image behind the clock could have the same image but the swap around e.g. pots on shelves move around. Every time an image changes a word could change.
- Passport idea likes the physical aspect of it and the idea. Could have a page per area. Posters / digital potentially effective if regional e.g. Leeds imagery. People more likely to engage with it if it is local. Get away suggests physically going on holiday and getting away from everyday life. Could adapt Student Pass to Student Pass - port. To make the passport the same shape as the landscape Student Art Pass it could open like a flip phone. Propose stamp for each place could have them for special exhibitions.

Other things:

- Look at ArtFund and Bumble partnership which used famous artists 
- anything that is created for an GIF / animation can be carried across to posters and instagram etc 

Roles:

Meg - animating / GIFs / digital / imagery 
Me - Typography, layout, making

Things to do:

- clarify idea
- photograph Megs work 
- set up Google drive 
- tag lines upload 
- get meg to scan in images - do a few mock ups of ideas with her work?
- find out what is needed for the submission

OUGD603 - Brief 4 - Offcut Visual Identity - Initial Ideas - Logotype

Logotype Initial Ideas 

Logotype Typeface 


Different typefaces were considered for the logotype. Certain features of typefaces influenced the selection of typefaces.






- Sans serif typefaces would work well in creating a geometric feel which would be reflective of the clean cut nature of the materials  
- A mixture of high ascenders, descenders and large counters would work well in reflecting the variety of shapes and forms that offcuts can be whilst also creating a slightly unique and quirky feel to the logotype.
- Cut off elements within a typeface would reflect the idea of an offcut. Elements such as a diagonally cut top to the t and a vertical cut through a c creates the impression a bit has been shaved off the logotype. Similarly diagonally cut f's create a sense of sharpness reflecting the idea of a cut.
- Using a typeface with a shadow might be effective in creating the idea of three dimensionality and reflecting the physicality of the materials.
- Bolder typefaces create a more blocky appearance which is perhaps more reflective of the materials than a light typeface. However the use of a light typeface may be good at reflecting the idea of a cut.
- Using a typeface that looks like it has been hand cut could work well in reflecting a looser sense of the process of creating offcuts, which is perhaps more reflective of the actual process of creating an offcut which are usually quite mismatch unless from an industrial process.
- An outlined typeface create the impression that the letters have been cut out or will be cut out.
- Some typefaces have different sized f's when placed alongside one another  which creates a quirky feature within the logotype/

Sketches for Logotype 

- a dash could be used between the two words as a way of parting them, with the line signifying a cut. This would also be reflective of a way in which offcut can be spelt.
- The logotype could be adapted to fit along a diagonal cut line. Placing the word over two lines could also help stagger the word and follow the line.
- A forward slash could be used between the words to create the impression that the two words are separated by a cut. This could be similarly done using a vertical line.
- The logotype could be split in two with a cut running through the length of the word. Doing this may make the logotype harder to read.
- Different types of lines could be used to reflect the idea of a cut e.g. dashed, jagged, line, line with cut off ends


Digital Logotype Experiments


Existing glyphs from a typeface could be used to reflect a sense of a cut between words.







- A dash between words separates the two words and therefore making a cut between them. This is also reflective of how the word can be written.
- setting the type all in lowercase allows the different shapes and forms between letterforms to be shown more clearly. These differences help reflect the idea of the variety of shapes and forms that the materials from offcut will be.

















Forward slash cuts the word into two reflecting a sense of an offcut, using a horizontal line reflects the same idea.






Using a line through the logotype to cut the word doesn't look effective. 






Underlining the word doesn't really tie in with the concept of a cut.






- The line could be adapted to be dashed to reflect the idea of a cut.







- The logotype could be used in conjunction with an offcut shape, with the logotype following the form of the shape. Perhaps moving the logotype to a different side of the shape would make it look less like the word is on a hill
- setting the the word over two lines with a line between them would create the impression of the word being cut and separated 
- Setting the text on two lines then using a horizontal line between the two would create the impression of the words being cut horizontally, however perhaps this looks too much like a fraction 







- Cutting small sections off letterforms creates a more varied and haphazard look to the design which emphasises the idea of different sizes and shapes. However perhaps doing this for multiple letters within the logotype is too much and could be refined to a section cut off or the same kind of cut used on a few aspects of the letterforms to create more balance.






- Taking sections off a typeface set in capitals creates more extreme and noticable difference within the logotype
- Cutting the f so that it creates a diagonal cut looks a little sharp and a bit too harsh.









- Setting offcut over two lines and joining the bottoms of the f's with the u and t creates the impression of them being part of the same shape and creates balance within the design.
- using a diagonal line through the shapes created creates the idea of the letterforms being cut which is further emphasised by the angle of the line which has created sharp edges within the letters.
- Having a thicker line makes the cut more defined and would be more noticeable at a smaller size.
- angling the line in different ways would cut off different areas within the logotype.  







- Keeping the line within the design would visually show the words being cut, however perhaps this looks a little cluttered and not as clean as the designs before.  

OUGD603 - Brief 3 - Internal Collaborative - YCN Competition Brief - Art Fund - Defining Key words and Phrases

Defining Key words and Phrases from Brief and Research

Key words associated with museums and galleries / reasons people visit them from the brief and research   


- relax
- learn 
- take time out 
- see, think and feel differently 
- life pressure 
- busy lives
- find time
- increase wellbeing 
- positive effect
- balance
- fulfilment 
- inspiration
- uplift
- reflect
- learn
- contemplate
- wander 
- step back 
- fast paced world
- break away from daily life
- increase wellbeing 
- untapped resource
- time out
- hard to focus
- sense of calm
- stimulation
- inspiration
- time poor
- overwhelmed 
- make time
- find headspace
- positive about life
- sense of balance
- oasis of peace and tranquility 
- array of stimulating new ideas
- different environment
- topics of conversation
- learn new things
- fun 
- moments of calm to reflect
- juggling act of modern day life 
- destress*
- step out of daily lives*
- get a new perspective on the world* 
- relax, find inspiration and fresh perspective on lives and the world* 
- powerful antidote*
- inspiration* 
- reset*
- fresh place to socialise*
- take stock* 
- reprioritise*
- discover*
- detox*
- peaceful, physical spaces*
- fresh perspective*
- passport to seeing more*'
- discover a variety of experiences*
- carve out more time for art 
- calming 
- wellbeing 
- positive impact 


Perspective

- the art of representing three-dimensional objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other.
- the appearance of viewed objects with regard to their relative position, distance from the viewer, etc.
- a view or prospect.
- the relation of two figures in the same plane, such that pairs of corresponding points lie on concurrent lines, and corresponding lines meet in collinear points.
a particular attitude towards or way of regarding something; a point of view.
- true understanding of the relative importance of things; a sense of proportion.
- an apparent spatial distribution in perceived sound.

Relax

- make or become less tense or anxious.
- rest from work or engage in an enjoyable activity so as to become less tired or anxious.
- make (something) less firm or tight.
- make (a rule or restriction) less strict.


synonyms: unwind, loosen up, ease up/off, let up, slow down, de-stress, unbend, rest, repose, put one's feet up, take it easy, take time off, take time out, slack off, be at leisure, take one's leisure, take one's ease, laze, luxuriate, do nothing, sit back, lounge, loll, slump, flop, idle, loaf, enjoy oneself, amuse oneself, play, entertain oneself, loosen, loose, slacken, unclench, weaken, lessen, let up, reduce, diminish

OUGD603 - Brief 4 - Offcut Visual Identity - Initial Ideas - Packaging

Packaging Initial Ideas


- For the information slips / thank you slips these could be printed on different shaped offcuts to reflect the reuse of materials and what offcut stands for
- A stamp could be created to stamp the logotype onto boxes or other printed matter. This would be economical and a versatile way of applying the design to different surfaces
- The products could be packed with scrap paper materials or recycled paper to reflect the reuse of materials. The logotype could be stamped on to this, however that could be time consuming 
- The box / envelope could be created so that there is a perforated tear strip that cuts the box in two allowing the materials to be accessed. The tear line could reflect the angle of the cut line within the branding 
- A resealable box could be used to allow customers to send materials they may have lying around back, This could be a way of collecting interesting scrap materials 
- The box could have diagonal or dashed lines across it to reflect the idea of cutting through a material 
- A box design could be customised so that the top looks like it has been cut diagonally. The box flaps shape would be adapted to create this effect. 
- Rigid cardboard envelopes like the ones from Amazon could be good to adapt to some of these ideas as they are strong enough to protect the materials inside whilst also being slim, making them an efficient package for sheet materials. 

OUGD603 - Brief 4 - Offcut Visual Identity - Initial Ideas - Branding

Branding Initial Experimentation

Offcut Arrangements 


- different offcuts of black card were used to create arrangements. These could be used as a logo or imagery / colour could be placed within them
- Leaving gaps between each creates a structure to the varied shapes making the design look refined whilst still being reflective of the shapes and the idea of offcuts.











Offcut Creation


- Cutting through squares and circle was an effective way of experimenting with the idea of what an off cut could look like. 
- A majority of the 'offcuts' were created so that they were small pieces as the definition of offcut means 'a piece of waste material that is left behind after cutting a larger piece'. 
- Using simple shapes such as a circle and square meant that any 'cuts' would create defined and clear shapes.
- The use of the square is perhaps more reflective of an offcut as materials often come in standard sizes e.g. square or rectangular, which are then cut.



Lines to reflect the idea of cutting 


- Different types of lines could be used to reflect the idea of a cut.
- A dashed line is reflective of the cut lines you get on packaging so already has the idea of a cut associated with it
- cutting the end of a line creates a more jagged edge creating the idea of sharpness which reflects the idea of cutting


Logo Experimentation





- Squares can be seperated in different ways to create the impression of them being cut and therefore separate pieces.
- Straight cuts probably reflect the idea of an offcut in a clean and simple way, whilst a more jagged edge reflects a sense of a tear.












- one of the offcuts created from cutting the square could be used as a logo. The cleaner shapes would perhaps be more visually bold, whereas some of the smaller shapes would perhaps look a little lost within a design.






- The o from offcut could be adapted to create a logo which would be used as a simple way of showing the brand without the use of the logotype.
- the process of cutting could be used within this with the angle of the cut reflecting that which is used in the logotype creating consistency between the two.
- Different lines could be used within the design depending on what is used within the main logotype.








- A square with a cut line through it could also represent the process of creating an offcut and reflect the odd shapes that can be created. 

OUGD603 - Brief 4 - Offcut Visual Identity - Production of Print Elements

Production of Print Elements 



















Packing Stickers

- The packing stickers were printed on matt sticker paper then put through the vinyl cutter to cut then out. Using the matt sticker paper meant the colours were more vibrant because of the solid white background, making them contrast against the wrapping paper around the product. 


Box Stickers

- The box stickers were printed onto clear sticker paper which would allow the material and texture of the box to come through within the design, which again put the focus of the brand as the materials it sells.

Packing Slip 

- The packing slips were printed double sided onto different card offcuts and brand coloured papers to create consistency between this and other packing elements. The use of the monotone black design stood out well on the different materials.




OUGD603 - Brief 5 - Live Brief - Conscious Creatives - Wildflower and Fungi Exhibition - Research - Paper Wildflower Videos

Wildflower Making Videos

- Picking some of the flowers off the wildflower lists I had collected I then found videos on YouTube on how to make three dimensional paper versions of the flowers so they could be used to create a scene. 
- In most of the videos crepe paper is used as this is very malleable, thin and comes in a range of colours which creates a life like appearance to the finished flowers.
- A variety of flowers were chosen from the list and shape, colour and form was considered so differing types of flowers could be created.
- For my own paper flowers I hope to create them out of paper rather than crepe paper so the techniques learnt within the YouTube tutorials will have to be adapted, however they have given me the basic forms, shapes and techniques needed to create recognisable flowers. 

OUGD603 - Brief 4 - Offcut Visual Identity - Development - Packaging

Packaging Development 





For the envelope / box it was considered that just the logotype and brand shapes could be used within the design as this would have to be printed onto boxes. 

Making a feature out of the shapes by making them large and using the envelope as a frame created a strong and bold design.
Making the line width a similar thickness to the logotype stroke width brought the two elements together well.
Extending the shape over the edges of the envelope or box would allow the shape to then wrap around onto the other sides of the box creating a more all over design.







It was considered rather than creating a custom box or envelope for the brand which would potentially be expensive for a start up, designs could be created as a way of customising existing sourced packaging. 

Create a sticker design or stamp to use on the box / for wrapping up items within the box would be a simple but effect, cost conscious way of making the packaging fit the brands visual identity.


Both brown cardboard and white cardboard boxes could be used as these both have a different texture / material aesthetic to them reflect the materials and textures used within the rest of the branding. Cardboard envelopes, similar to that of Amazons packaging for books could be used for small orders of sheet material as these are strong but also thin making them cost effective for posting.


Using the same elements from the previous designs (logotype and shapes) these were placed in a frame to create a rectangular sticker / stamp shape.






 Placing the logotype so that the right hand side of it was flush either against the edge of the box or the side of the shape within the sticker created a more balanced design.






Placing the logotype within the brand shapes created a simple but bold design.
Aligning the text so that the right hand side of the logotype was flush with the edge of the shape was most effective.
Using a bold outline matched with the thickness of the strokes in the logotype, however the design was also effective in reverse with the sticker filled in black and the logotype in white.






- Theses stickers could be printed in black and white however they may also be effective printed onto clear sticker paper as any white areas will allow the texture of the surface they are applied to (e.g. the box or packaging materials) to show through. This would allow the textures of the materials used within the packaging to them become part of the design in a similar way to the digital aspects. 






The sticker designs could be printed in the different colours from the colour scheme. Alternatively a stamp could be created with similar coloured inks used to print the design on different surfaces e.g. boxes 





Packing slip / Thank you 

Using the shapes cut off from the logotype it was thought that these could be used as the thank you / information slip that goes out with each order.

Potentially the design could be printed onto different scrap materials to fit with the use of textures within the rest of the branding and continue the idea of reuse which offcut stands for. Similarly the designs could be printed onto papers using the brand colours to be in keeping with the colour scheme within the branding. 


The slips could be printed in batches then torn to create the idea of a scrap or offcut. Cutting a border around the outline of the shape would emphasise the shape of the offcut and perhaps be more reflective of a clean cut offcut and fit with the geometric cut used within the branding. Alternatively only the logotype could be printed onto the paper which would then be cut to the shape of the branding shapes. 







- Designs could be printed onto found papers to reflect the idea of reuse, this would also mean the packing slips would be new each time reflecting the variety of materials on offer.
- The designs could also be printed onto papers that are part of the brand colour scheme
- Having an all black design would stand out on most materials. Printing only one colour in a minimal design would also have minimal environmental impact when compared to printing the specific colours from the colour scheme onto paper.






- For headings and key information within the branding Dunbar Tall Bold would be used to create continuation from the logotype. Originally the body typeface for the brand was going to be the light version of Dunbar Tall however when printed the typeface was perhaps a little too quirky for a body type and was less legible for passages of text.
- Dunbar Text was tried which was more legible for longer passages of text however there was perhaps less contrast between this and Dunbar Bold 
- Futura PT was used as this had similar letterforms to that of Dunbar Tall and maintained a geometric feel to the design, whilst contrasting against the heading typeface and being legible.