OUGD603 - Brief 9 - Internal Collaboration - Creative Conversations - Evaluation against the brief and Project Evaluation

Evaluation against the brief 

For the schedule the bubbles were arranged so that they came from different angles, with information for each day placed below this and the day within the bubble. Using boxes, framed information for each day within the schedule and allowed the logo to sit more naturally within the square shape. To complement the perspective the schedule would be viewed at the bubbles at the top of the schedule were angled downwards because they were above head height whilst lower ones were angled upwards. Right aligning information to a left hand bubble and left aligning to a right hand bubble allowed a continuation in form to be created, creating the idea of the text projecting out from the bubble. All the days could be put in columns in a large bubble however the spacing between the different days within the columns was hard to make even because of the varying lengths of information. Placing the day and its information within a bubble meant they had to be adapted in shape, which created less consistent designs because of the changing shadow and bubble shape. Rather than block blue shadows a halftoned shadow could be used to integrate this element from the posters within the design. The schedule could be made using only text with the layout of the text creating a sense of a speech bubble, however this idea didn’t make the most of the other brand elements. Feedback said the long schedule design with a border outline was the best layout. It was said sometimes it was hard to know which information went with each day bubble, because of spacing between information and the varying bubble angles. Text was aligned to match the side the bubble was coming from. Alternating bubbles from different sides but making sure the bubble came from below separated information making it easier to follow. Leaving a border between the logo and the outline emphasised the shapes more and created a boundary between elements. Linking the shadows to the outside box created a more natural integration between the elements. Lining up the day numbers with the information created a strong structure. Feedback suggested the design with the shadows going up to the outline were most successful, however they wanted the shadows to extend to the edge of the outline rather than just cutting off like the logo. Kerning within the typeface Poppins was not very good between letters such as ‘a’ and ‘v’ and ‘a’ and ‘y’ as large gaps were created between these letters so these were brought together to make them more natural. 

For the wall outside the seminar room it was considered a large logo could be used with another bubble extending from the floor with the dates of the event within it. These would  line up with the door creating a natural continuation from this to the logo. Having two bubbles would play on the idea of having a conversation. Feedback suggested having the big logo within the room would be more appropriate, whilst the schedule would be better next to the door.   

Outlining the sticker designs allowed the logo to naturally fit within the shape. Longer stickers meant the logo could be used and provided enough space for people to write their name within the sticker. Placing the logo at the top of the sticker and leaving space underneath for people to write their names potentially didn’t leave enough space. Using only the speech bubble as the sticker shape could be a simple way of reflecting the branding.Feedback suggested the sticker should just be the outline of the bubble, with this just being made thicker.

Waterbottle designs used the creative convos logo with the halftoned background to create a link between this and the posters. This was similarly done with the room postcards.

Project Evaluation 

The team for Creative Convos worked well together, mainly because of the delegation of roles early on in the project. The project was made successful because we all had clear intentions as to which areas we wanted to design meaning that we were all playing to our strengths. This clear direction made it easier to design and produce all the elements for the branding within the short time span that we had. Working with people who were enthusiastic about the project made the collaboration more enjoyable. At the end of the brief when the deliverables for the physical space were being produced there were last minute changes to the schedule which meant I had to adapt to changing information and get the design produced in time, which I think I handled well. I enjoyed the physical set up of the event and seeing the project come together within the space.