OUGD603 - Brief 4 - Offcut Visual Identity - Initial Ideas - Branding

Branding Initial Experimentation

Offcut Arrangements 

- different offcuts of black card were used to create arrangements. These could be used as a logo or imagery / colour could be placed within them
- Leaving gaps between each creates a structure to the varied shapes making the design look refined whilst still being reflective of the shapes and the idea of offcuts.

Offcut Creation

- Cutting through squares and circle was an effective way of experimenting with the idea of what an off cut could look like. 
- A majority of the 'offcuts' were created so that they were small pieces as the definition of offcut means 'a piece of waste material that is left behind after cutting a larger piece'. 
- Using simple shapes such as a circle and square meant that any 'cuts' would create defined and clear shapes.
- The use of the square is perhaps more reflective of an offcut as materials often come in standard sizes e.g. square or rectangular, which are then cut.

Lines to reflect the idea of cutting 

- Different types of lines could be used to reflect the idea of a cut.
- A dashed line is reflective of the cut lines you get on packaging so already has the idea of a cut associated with it
- cutting the end of a line creates a more jagged edge creating the idea of sharpness which reflects the idea of cutting

Logo Experimentation

- Squares can be seperated in different ways to create the impression of them being cut and therefore separate pieces.

- Straight cuts probably reflect the idea of an offcut in a clean and simple way, whilst a more jagged edge reflects a sense of a tear.

- one of the offcuts created from cutting the square could be used as a logo. The cleaner shapes would perhaps be more visually bold, whereas some of the smaller shapes would perhaps look a little lost within a design.

- The o from offcut could be adapted to create a logo which would be used as a simple way of showing the brand without the use of the logotype.

- the process of cutting could be used within this with the angle of the cut reflecting that which is used in the logotype creating consistency between the two.

- Different lines could be used within the design depending on what is used within the main logotype.

- A square with a cut line through it could also represent the process of creating an offcut and reflect the odd shapes that can be created.