OUGD603 - Brief 2 - Competition Brief - Starpack Awards (Street Art Planning Kit) - Initial Ideas - Sketches

Initial Ideas Sketches 

- Simple outline drawings of the different materials and tools within the Street Art Planning Kit could go on the outside tin to reflect the content of the kit.The designs would be refined down to basic shapes to create geometric designs.  Outlining the designs would allow the background of the tin to show through the designs, creating the impression of them being stencilled on the top of the tin and allowing them to merge with the tins background. The use of perhaps two colours within the design such as a black background and white imagery would create a bold and contemporary aesthetic to the tin. In the top of the tin their could also be holes so that tools can be placed upright through the top of the tin when the tin is closed. These areas would act as an organiser for the tools within the Street Art Planning Kit e.g. one hole would act as a pencil pot for markers and paintbrushes, another would hold the spray can upright. The tin would become a facilitator of the toolkit within the pack. Developing the idea of the imagery looking like stencil designs some of the designs could be cut from the top of the box making them actual stencils that people could spraypaint with.


- Another concept was to reflect the process of starting out a piece of Street Art on the box the create the impression the kit was a starting point for developing work. The first stage of creating a piece of Street Art is to draw the design on a surface with a pencil to create outlines of the design for colour to then be added. It was considered that Street Art is often done on brick walls so this texture could be used as the background of the tin. An embossed effect over the bricks would create texture within the design creating the impression of a gritty wall. Over the top of the brick background it was considered that the branding for the design could be only outlines to reflect the idea of marking out a design before filling it. Alternatively the branding could be half full letterforms and the rest just outlines. A gloss finish could be applied over the top of the filled in areas to create the impression of wet paint. An all white background would create the impression of a blank slate or a new piece of work suggesting the the tin design is not complete. From research is was found that Graffiti meant 'to write or draw something' or scribbled, scratched or sprayed which would fit well with the concept of the tin. The word Graffiti came from the word Graffio which meant 'a scratch' which could be a less obvious choice for the name of the Street Art Planning Kit but still be linked to the idea of graffiti.

- The final idea was developed around the Street Art Term King which means that an artist is famous between other artists for their work. When someone is a King they use a crown within their work, and if someone disagrees they slash this out. During research the war between King Robbo and Banksy was highlighted, where they each went over each others work. It was considered that block paint strokes could be applied to the tin over a graffitied wall to create the impression something has been rollered over. A crown could then be applied over the top of this and the name King. Alternatively only the rollered background could be used to create a more refined design. The crown design could be cut from the tin allowing it to act as a stencil for people to use on their own work. Typography for the branding could be a script typeface to create the impression of high class and a more sophisticated aesthetic, the handwritten appearance could also create the idea of a Kings signature / seal of approval. Alternatively a blocky typeface could be used to create impact within the design and to make a bold statement.