OUGD504 - Typeface Research

Typeface Ideas

After looking through the images that had been given for the book, it was found that there were some examples of typography used within Dubai.

It was found that one specific typeface was used for all rail / metro travel in the city. Although the particular variation here could not be found. The version made for the Government of Dubai's Roads and Transport website was very similar, however not available for use. It was found that all travel information was written in both Arabic and English so this could be considered within the book, with perhaps the text being translated into both making it appeal to both visitors and locals in Dubai.

Another image showed a typeface that was used within the Dubai Mall. The contrast between thick and thin strokes within the letterforms created a sense of fashion often associated with typefaces such as Bodoni etc. The forms were quite elegant, whilst still having some humanistic qualities which created a sense of traditional elements within the design. This could be a good way of bringing a sense of heritage into the design and create a contrast between the modern minimal aesthetic of the book, creating a combination of modern Dubai and traditional Dubai.

The exact typeface could not be found however a similar typeface was found called Dualis Lite.

This typeface however only had letters and no punctuation which would make it difficult to use within the publication.

It was also found that Dubai commissioned a typeface to be created by Monotype to be distributed on Microsoft called Dubai Font. The typeface was inspired by the city and aimed to reflect the modernity of the place. The typeface is free for people to use and combines both Arabic and English translations making it easier to communicate in both forms. The use of the two language possibilities evokes a sense of the multiculturalism within the city whilst it still holds on to its traditions despite being a futuristic city. The typeface was found to be the same typeface used on all the metro and travel signage around Dubai. The English version of the typeface is a bold sans serif which which creates a modern and contemporary feel. It is available in a range of weights allowing for contrast when using in conjunction with one another. When in lowercase the slight contrast on shoulder an counter strokes hints at callagraphic influences suggesting tradition within the design.

Based on this research and the availability of the typefaces looked at it has been decided that the Dubai Font will be used in the publication. Its forward thinking rationale, contemporary and bold look and its wide use throughout Dubai makes it appropriate to represent the city within the publication.