OUGD603 - Brief 9 - Internal Collaboration - Creative Conversations - Brief

Creative Conversations Brief

Initial Brief 

Background 

Creative Convos is a week of talks and workshops by professionals within the design industry. There will be different speakers each day giving insight into their work, careers and experiences.

Brief 

Create a brand strategy for the Creative Convos event. The name can be changed however this needs to be considered carefully. The logo design should be celebratory and positive, whilst reflecting the event and the context of the event. A layout for event posters needs to be considered with posters created for each day / speaker and one for the event as a whole.
Social media should be used as a way of documenting a contemporary discourse on design and should consider videos, interviews, images of workshops and outcomes.

Developing the Creative Convos Branding   

As part of the group asked to develop the Creative Convos branding alongside Meg and Alex we had to consider ways in which the branding and design could be applied in different ways, made more cohesive and be produced within the timescale set. Within this group I was in charge of brand elements that would be used within the space that the event would take place in and to make the space more of an engaging place to hold the event.