OUGD603 - Brief 2 - Competition Brief - Starpack Awards (Street Art Planning Kit) - Crit Feedback

Crit Feedback

- perhaps the branding is too plain for a Street Art Brand however I wanted to get away from the 'graffiti' style and make the brand look more refined and professional

- perhaps there could be more varied type and quirks within the logotype 

- keeping the box with just the holes makes the box 'a piece of furniture rather than a piece of art itself'

- could have a spraypaint dot for the 'i' 

- could have one letter different within the logotype 

- the competition may want the extra graphics rather than it being simple 

- spray paint the letters?

- a bellyband could be used around the pack with the graphics on this to show the contents within

- plastic could be used underneath the box lid to make sure everything stays in the box and to allow people to see the contents of the box

- customers would want to know what was inside 

- could have images within the holes 

- the double dots work well however perhaps not centred 

- maybe the use the layout of the circles on the box to then place the circles on the spray paint 

- switch the logo round so that it would be facing the user. The stencil slot would be at the back when used to allow you to have access to the other elements in front so the logo needs to turned 

- white on the black stands out more