Visual Research
- bright pastel colours are used within the colour scheme of the Student Art Pass, creating a fun and vibrant aesthetic which is contemporary and suitable for a student audience.
- The underscore within the logo within this is extended into a line which runs to the edge of the card, creating the sense that the line is continuing on past this, which also reflects a sense of journey.
- Within this the extensions of the line are more visible, with their organic shape suggesting the movement of a persons journey.
- The use of the string as a material fits well with the line idea and recreates an organic line in a physical way.
https://www.artfund.org/national-art-pass
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