OUGD603 - Tutorial / Crit Feedback - Offcut and Art Fund

Tutorial 

Offcut branding 

- just using type will be effective
- using the diagonal cut in the words is clear and simple 
- having the diagonal or dashed line between the two words is perhaps too obvious 
- try making the cut in the U more defined
- how much can be taken off before it becomes illegible 
- the composition of the diagonally cut words is strong combined with the layout of the words one above each other  
- cut off bits from the type and use the shapes that have been cut off as ornaments / logo. Creates the impression of utilising materials

ArtFund 

- consider the audience - perhaps coloured imagery would be more effective for students
- is the black and white related to time and history?
- will the ArtFund line be coloured? How will this work with coloured imagery? Test this before making the decision