OUGD603 - Brief 4 - Offcut Identity - Research - Further Product Photography

Further Product Photography

Present and Correct

- Present and Correct have really well balanced and considered photography of all their products on their website.

- Subtle materials and backgrounds are used to better emphasis the products.

- Plain white backgrounds are used to contrast coloured products whilst muted coloured backgrounds are used to contrast plain products or complement other colours within the products.

- The use of different materials for backgrounds creates a playful quality to the photographs and adds a layer of interest to the photographs.

- Creating a composition using multiple products within the same image creates a sense of the product in context whilst also showing other products within their range which will encourage people to buy other products alongside the product they are looking at.   

- Centrally framing products within images throughout the website creates consistency within the designs and draws the eye into the images.