OUGD603 - Brief 1 - Souvenir Penny Designs - Brief Analysis

Souvenir Penny Design Brief Analysis 

Brief

The brief is to create a series of four souvenir pressed penny designs for Leeds Art Gallery to celebrate 130 years since its opening. The designs must be appropriate for a tourist market and suitable for all ages. Inspiration should be taken from the variety of work on display within the permanent collection at the Gallery and / or the building itself. The designs should be recognisable, bold and clear allowing them to be representative of a visitor’s experience to the gallery. 

Background / Considerations

- Consider the size and scale of a pressed penny and how this will affect the impact of the design and any text that may be included.

- Consider the production methods of creating the final pennies and ways in which this can be recreated.

- Consider how the design will emboss onto the penny, whether it will be a line drawing and / or have raised areas and how these can be used to best effect.

- Will text be used within the design?

Mandatory Requirements

- Must have the name of the gallery written on each of the penny designs.

- At least one of the designs should make reference to and celebrate the 130th Anniversary of the opening of Leeds Art Gallery

- There must be room around each of the designs to allow for error in ‘pressing’ the design

- All four designs should have an element of consistency across the set

- They should be reflective of different aspects of the collection and or building

Deliverables

- 4 Physical Penny Designs for Leeds Art Gallery

- Digital Versions of each of the designs shown in context on a machine

- 6x Design Boards

- Blog complete with Research, Initial Ideas, Development, Production and Final Outcome

Studio Deadline

09/01/19