OUGD503 - Studio Brief 1 - Sustainability Logo (3 Days) - Development

Development of ideas

The final designs were digitalised, contrasting line weights allowed different qualities to be achieved on elements within the logos. Using a thin line for the Earths surface suggests it is within the bubble but further away, so the line creates a sense of depth. Having the thought bubble seed design in the same all in the same line weight creates the impression it has been drawn. Potentially the pencils within the logos could have lines added to make them look more three dimensional rather than using a block colour which make the design look quite flat. In the design with the pencil drawing a seed the thinner line for the seed works well in creating the impression of a pencil line. It was decided that the lit up light bulb design was too busy and the background didn't really add anything to the design 

From research it was found that common colours used within sustainability were green, blue, white and brown. Using colouring pencils and felt tips these colours were used in variations of the designs and allowed for quick experimentation with a palette of colours. Combining the dark shades with light and vice versa works well in creating contrast within the designs allowing elements to stand out. Using different line colours with fill colours broke the designs up and avoided the designs looking too flat. Using lighter colours for the outside lines of the logos did not provide enough definition for the designs as a whole.

The design with the pencil drawing the seed is most effective when there are lines within the body of the pencil. This gives the pencil more depth compared with the flat block colour within the other pencil design. Using black to outline the Earth on the pencil design defines the different elements well. Not outlining the continents on the Earths within the designs makes the shapes look more like they are on the Earth rather than separate from them.

The thought bubble designs are most effective when they are outlined rather than filled as this makes the designs look like more of a symbol rather than an illustration. Using one colour for the whole of the thought bubble Earth design brings the whole design together, where as in the other variations elements possibly conflict too much. The blues within the designs need to be more vibrant and 'truer' blues if they are to be used.

The thought bubble with the leaves works well as a singular colour, however adding fill to the leaves creates a better sense of their form. Varying the thickness of the circles within the thought bubble creates the impression of them physically getting bigger. The designs that use the darkest and lightest greens within the colour palette create the most contrast, in some of the other designs the greens are too similar so wouldn't be very distinguishable at smaller sizes.