OUGD503 - Studio Brief 1 - Sustainability Logo (3 Days) - Mini Crit Feedback

Mini Crit Feedback on Developments 

It was said that perhaps using the light bulb was too common and was often used to reflect energy saving in terms of helping the environment. It was said that the use of the Earth suggests the planet as a whole, whereas a seed suggests an individual plant, so a smaller scale. The Earth design in the thought bubble  Feedback also suggested that the pencil could represent the idea of writing / communication about sustainability creating the impression that people are thinking about it. It was said that the Earth on the pencil represents a statement whereas the leaf in the thought bubble reflects a thought. It was said that perhaps the designs with the Earth could look a little like footballs when scaled down to smaller sizes. It was said that the colours for the leaf in the thought bubble design should use both the dark and light greens or all one colour as these create the greatest contrast and will be distinct from one another at smaller sizes.