Saturday, 27 January 2018

OUGD503 - Studio Brief 1 - Sustainability Logo (3 Days) - Initial Mindmap / Thoughts

Initial Mindmap and Thoughts on Sustainability 






Key Visuals from Sustainability Images

Footprint 
Water
Light Bulbs 
Plants
Power Cable 
Trees
Arrows 
Earth
Bins
Ideas
Emissions


Key words from the Sustainability Framework


Encourage
Support 
Aware
Responsibilities 
Share 
Knowledge
Impact 
Reduce
Promote
Inspire
Energy efficient 
Carbon Footprint 
Sustainability literate 

Avoiding Depletion of Natural Resources

Sustainability means maintaining a certain rate of use where natural resources are not depleted. This theme suggests that what ever is taken out must be replaced by something else. The idea of things falling out and being put back in could be explored, however more needs to go in then come out. 

Creativity is rooted in sustainability 

The college wants to promote sustainability within the creative institute. Combining aspects of creativity and sustainability would link the design to the university as well as the sustainability and the environment. 

Creativity could be represented by the tools that are used, such as:
paper, brushes, pencils, pens, paint etc 
Pencils or pens would be the most universal tool and relevant for all the course within the university. 


Need to meet the needs of the planet now and in the future 

There is increasing demand for resources so more is needed to keep up with what is being consumed, to maintain resources at a certain rate / level.
Supporting the environment is important for us, this could be described as 'holding the planet up'.


What the college does for sustainability 

The college focuses on reducing CO2, waste and energy.

Sustainability is a way of thinking

Portray the idea that creatives have lots of ideas with sustainability at the core. Sustainability is at the center of creative practice. The framework aims to promote skills, knowledge and understanding of sustainability.
  
Things associated with thinking;
thought bubbles, cogs, light bulbs, brains, questions


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