OUGD603 - Brief 9 - Creative Conversations - Designs for the Space - Development

Development of designs for the space

Schedule design 

- It was considered that perhaps the logo bubble could be adapted to come in from different angles, with the information for each day placed above or below this. This aimed to create a dynamic looking design that would have impact.

- Using a box for each day could act as a good way of framing the information for each day and would allow the shadows to sit well within this.

- It was considered that perhaps the shadows could come from above on the higher boxes and from below on the lower boxes which would play with the perspective in which a viewer would look at the design e.g. boxes coming from below would be below eye level whilst the boxes coming from above would be above eye level.

- Grouping the boxes so that the first days are at the top and the end of the week at the bottom allows the eye to naturally flow between the boxes. 

- The idea of using the perspective of the viewer was used in the bubble designs again. The bubbles were created so that the days at the top of the schedule and therefore higher up the wall, would be angled downwards , whilst the ones lower down the wall would be angled upwards.

- Bubbles that were angled upwards would have the text above them, whilst the ones angled downwards would have the information below them. 

- Right aligning text to a left hand bubble and left aligning text to a right hand bubble allowed a continuation in form to be created. This made the text look like it is projecting out from the bubble.

- Placing each day within a box helped to frame the shadows within the design better as well as break up the information for each day.

- It was considered that all of the days could be laid out in columns within a large bubble with the logo in the corner, however this was perhaps more cluttered than the other layouts. Using the columns meant that there was quite a bit of spacing between Day Three and Day Four when compared to Day One and Day Two which perhaps looked odd.

- It was considered that each of the days information could be placed within its own bubble, with the bubble adapting its shape to fit the information in. The width of the bubbles stayed the same however were extended downwards to allow the extended information to fit inside. This perhaps looked less consistent than the other designs because of the changing shadows and bubble shape.

- Rather than using a block blue shadow it was considered the half tone shadow could be used to tie in with the poster designs, this would also be possible with vinyl as it would still be in just one colour.

- Potentially the information for the schedule could be made using only text in a column with right or left alignment creating the idea of the information being spoken from each side, also the slant created within the text reflects the shape of the tip within the bubble of the logo. However perhaps this design sways a little away from the use of the bubble which is used throughout the rest of the designs within the branding.

Outside door design

- For the wall outside the seminar room it was considered that a large logo could be used. This would be lined up with the top of the door frame creating a natural continuation along the top of the door into the design and this would allow it to complement its surroundings better.

- A secondary bubble could be used to show the dates of the event. Having this come in from the left reflects the idea of a conversation which we have developed within the rest of the design. Having it come up from the floor, again allows the design to sit better within its surroundings and allows the skirting board to frame the shadow.

- An alternate design could use multiple bubbles around it to suggest questions and dialogue between people happening within the talks.

Sticker Designs 

- Framing the stickers with an outline allows the logo to naturally fit within the shape.

- Having a longer sticker allows the logo to be shown within the design as well as allowing more space for people to write their name.

- Placing the logo at the top of a sticker design and having space underneath perhaps wouldn't be wide enough for people to write their names within it, without having to make the rest of the sticker bigger.

- Alternatively it was considered that the logo shape could be used however 'creative convos' would be taken out to allow people to write their name within it.