Studio Brief 2 - The Travelling Exhibition - Eye Magazine

Back when the future looked bright

The country was recovering from World War Two so design was valued and used as a way of showing  British society. The country wanted to move forward and have a better future so the Festival of Britain aimed to promote the culture and achievements of Britain, whilst raising morale. Themed zones explored all aspects of British culture. The festival was optimistic for the future with a Modernist outlook that design would benefit society, raising the hopes and spirits of the country. The festival would show how Britain was equipped to get through the austerity created after the war.

Design in the programme and adverts 

The programme features maps that were tiered creating a three dimensionality which was engaging.
Adverts used geometric shapes, overlapping type and simplification of elements to create a modern aesthetic.
Programme was optimistic for the future