Art Supply Packaging Design
Molotow
- all black with white text creates high contrast
- urban and fine art use bold and light typefaces reflecting the different qualities of the types of work that could be created with the product
- the logo is used as a watermark on the design reflecting the brand in a subtle way
- orange used as a basic background with the black logo applied on top which creates a clean and simple design, which is less cluttered than some of the other designs and contrasts well against the background
- the lid of the can reflects the colour of the product
- Colour of the product is shown on the cap.
- An orange gradient is used on the main body of the design with the branding / logo applied across the background making the design different from other brands. However perhaps this makes the colour of the product less obvious, but the design as a whole would stand out on the shelf compared with other designs.
- Black areas on the design are are used to create contrast against the branding and colours, whilst highlighting key words e.g. premium and how many colours available which draws the eye to these bits of information
- The background for the design uses the branding in orange and yellow which is perhaps a little distracting within the design, however the black does stand out against the colours behind it
Liquitex
- The colour of the marker is reflected in the background through the use of clear plastic which allows the product to be seen within
- A scribble is used behind the text which reflects the effect the product would create when used. Making this black creates high contrast between this and the white of the logo and sans serif type
- Top and spray paint mark on the cans use the same colour to reinforce the colour of the product.
- The colour on the can looks like its been sprayed on reflecting the process of using the product, what it is used for and the effect the product will create when used. The textural edge to the line of spray paint and small to larger sized stroke reflects how the application of spray paint to a surface.
- The use of the large black section contrasts highly against the colour of the spray paint line on the can making it stand out and allows the colour of the product to be the main focus of the design.
- Making the logo white means it stand out on the black of the can and doesn't clash with the use of colour on the rest of the design creating a bold design.
- The metal of the tin is visible perhaps suggesting how the product can be applied to metal as well
- 'Spray Paint' is set in a stencil type, which is a technique used in street art
- Other info is set in a small point size emphasising the brand and name of the product within the hierarchy
Pebeo
- the can allows the tin / metallic effect / brushed metal to show through with the colour of the design matching the colour of the spray paint
- the colour on the design is applied like it had been sprayed on with spray paint creating a textural and splattered design
- white spray mark highlights key information
- white text on black background shows the type of paint e.g. matt, which is lower hierarchy than the logo. This stands out well against the surface / tin and the colour however would be perhaps clearer if it was made a little larger
- There is a playful use of spray paint texture within the background design however perhaps the text gets a little lost within the design
- The markers have a black background with white text creating contrast with the colour of the cap reflecting the colour of the product
- contrasting text weights reflects the different effects the marker can create. The M reflects a more calligraphic / realistic representation of the effect a marker creates.
Montana
- The effect the spray paint creates is reflected on the background with the texture applied as a feature reflecting the product quality in a subtle but contemporary way.
- the use of the square slab serif typeface with some flicks and rounded edges creates more gestural elements whilst also reflecting elements of graffiti style lettering in a cleaner way
- the design is typography heavy with the type orientated both vertically and horizontally
- the hierarchy within the design makes the name of the spray paint the boldest with the logo being smaller within the hierarchy, placing more focus on the type of product rather than the brand
- 94 uses a stencil typeface reflecting the use of stencils within street art, with the edges of the type slightly textured further emphasising the idea it had been sprayed onto the bottle
- the use of a white background creates contrast against the typography and the colour of spray paint
- the design has a minimalist aesthetic that create high impact
- different tag lines are used across the range but repeated across multiple different colours within the range. Tag lines include 'the most versatile spray paint' 'smooth valve control' 'because colour is life' 'shake well and spray'. These highlight the key qualities of the product in a clear way. Having one tag line per bottle allows the design to be minimalist whilst also showing all the products qualities across the range
- contrasting colours to the product colour are sometimes used within the type to create a bright and playful design
- the markers have a similar aesthetic to the spray paints with whole background colours, with a similar text layout
- The use of white and orange on different coloured backgrounds works more effectively on some of the darker background colours as this creates more contrast and allows the text to stand out more.
- The can designs are perhaps bolder than the markers however the marker designs are brighter and more colourful.
Key things found from packaging designs:
- colours are used to reflect the colour of the product whether this be on a spray paint or marker. Large areas of background colour show product colours, whilst clear bottles are also used to show the actual product within
- black and white text are used effectively to contrast against the variety of colours used within ranges allowing the product colour to be the most prominent
- caps often show the colour of the product within
- reflecting the effect the products create is used often e.g. texture of the spray mark or line quality of the marker
- typography is often bold and impactful reflecting aspects of lettering created in street art. Stencil typefaces reflect the use of them as a technique within street art, whilst slab serif typefaces reflect the blocky angular effect of graffiti in a more refined way, contrasting light and bold typefaces reflect the different weights that can be created with the product whilst letters created using the product reflect the effects created by the use of the product.
- Sans serif typefaces work well in reflecting a more refined, premium and contemporary feel to the product, with more illustrative effects kept to a minimum, moving street art products away from the negative perception of graffitti and creating a more refined feel to the designs suggesting a sense of quality and portraying street art as art rather than vandalism
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