OUGD603 - Brief 2 - Competition Brief - Starpack Awards (Street Art Planning Kit) - Brief Analysis

Starpack Awards - Street Art Planning Kit (Brief D) - Brief Analysis 

Brief:

- create the tin for a street art planning kit
- create a street art brand (this would include logo/logotype, secondary typefaces, colour scheme any related graphics)
- target audience is young and arty  
- design should be consistent across metal components and storage pack
- innovative and creative design 
- Shelf impact and consumer appeal 
- outer pack needs to be more than just a box for the contents of the pack
- consider metal finishes, shaping, windows 

Outcomes:

Create a model of the design 
Design can be made using any material to represent metal
The materials that would be used in reality to create the paint tins and aerosols would be tinplate / aluminium and the storage pack would be mainly tinplate

Deadline: 
March 29th Register entries 
May 10th Designs sent in 

Specifications / Technical Elements: 

- the tin shouldn't be bigger than 22 x 35 x 14cm
- the tin should hold 2 aerosol cans (D 52mm, H 105mm), 2 paint cans (D 57mm Volume 100 or 125ml, Brushes, Marker Pens, Stencils, Cutter, Sketch Book 
- consider finishes (print finishes) for metal
- consider shaping and metal form effects (embossing and debossing)
- can use windows, perforations etc in the design

About Street Art:

- displayed in the community in public places such as buildings and streets 
- street art has moved on from negative connotations of graffiti and is more accepted
- considered as a form of art with beauty and message
- profile raised of street art by artists such as Banksy 
- more opportunities in cities for legal street art 
- planning kits are used by artists to create work