OUGD603 - Brief 2 - Competition Brief - Starpack Awards (Street Art Planning Kit) - Research - Street Art Related Packaging

Street Art Related Packaging 

- The K in Ironlak changes with each of the designs to create an ever changing brand 

- most of the designs use a single colour scheme within the design with black or white as an outline e.g. all yellow, all red

- the black section contrasts well against the intricate graffiti style design  

- allowing the metallic effect of the tin to show through creates depth within the design despite only using one applied colour

- block shapes create impact within the design, whilst reinforcing the simplicity of the colour scheme, allowing the design to work effectively 

- Spray drips from the process of spraypainting, the contrasting colours work well in creating a bold and bright aesthetic

- using the same design across both the product and outside package creates consistency 

- the same design is used but looks slightly different because of the use of a wrap around design on the outer package which shows a more scaled version of the design abstracting it further  

- having a jumbled tag design all over the can creates the impression of a wall covered in graffiti which is where the product would be used

Things found :

- the use of bright colours or a combination of bright colours best reflects a sense of graffiti 

- outlining things in black or another colour helps define areas and makes them stand out

- all over colour designs seem to be popular to represent this style of artwork, however perhaps more of the metal can be shown within the design

- using a minimal colour pallette either with either one colour and black works well in creating a simple but vibrant and bold design

- sans serif typefaces work well in balancing the busyness of some of the imagery used within the designs and allows the type to stand out alongside this.