Sunday, 16 October 2016

Studio Brief 1 – Logotype - Company Brand Direction

Company brand directions




Mindmap of possible company brand directions



For my company direction I didn't want to go with the obvious medical link to the word, so I have decided to go with a Sports brand, as this is the more obscure of the other options. I also think this will allow me to brand the company in a way that loses the preconceived association with the medical industry. 

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