The aim of the brief is to produce a range of logotypes for a company rebrand. The company name is a randomly selected word. Research into this word should influence the type of company I want to create. The logotype must be created using one of the six suggested typefaces, which will be manipulated into a new type.
The word I have been given for the Logotype Brief is 'Clinic'.
Research into the word 'Clinic'
Clinic definitions
- One confined to the bed by sickness
- A place or hospital department where outpatients are given medical treatment or advice, especially of a specialist nature
- A conference or short course on a particular subject
- An occasion or time when medical treatment or advice is given
- A gathering at a hospital bedside for the teaching of medicine or surgery
- A class of students assembled for such instruction
- A private or specialised hospital
- A private hospital or nursing home
- A facility that offers professional services or consultation, usually at discounted rates e.g. legal clinic
- An exemplary display or performance (put on a clinic at a tournament)
- Sports slang – a performance so thoroughly superior by a team or player as to be a virtual model or demonstration of excellence
- Polyclinic –
provides a range of healthcare services (including diagnostic) without need for
an overnight stay
- Specialist Clinics - sexual health, fertility etc
- Sports clinic to improve skills e.g. Basketball
Origin
- Greek word kliné meaning bed
- Greek word klinké tekhné meaning bedside (art)
- French word Clinique
- English word clinic meaning teaching of medicine at the bedside (mid 19th Century)
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