Sunday, 16 October 2016

Studio Brief 1 – Logotype - Research into word meaning


The aim of the brief is to produce a range of logotypes for a company rebrand. The company name is a randomly selected word. Research into this word should influence the type of company I want to create. The logotype must be created using one of the six suggested typefaces, which will be manipulated into a new type.


The word I have been given for the Logotype Brief is 'Clinic'. 


Research into the word 'Clinic'


Clinic definitions
  • One confined to the bed by sickness                                                                                                             
  • A place or hospital department where outpatients are given medical treatment or advice, especially of a specialist nature                                                                                                                              
  • A conference or short course on a particular subject                                                                               
  • An occasion or time when medical treatment or advice is given                                                           
  • A gathering at a hospital bedside for the teaching of medicine or surgery                                             
  • A class of students assembled for such instruction                                                                                  
  • A private or specialised hospital                                                                                                           
  • A private hospital or nursing home                                                                                                          
  • A facility that offers professional services or consultation, usually at discounted rates e.g. legal clinic                                                                                                                                                           
  • An exemplary display or performance (put on a clinic at a tournament)                                                                                      
  • Sports slang – a performance so thoroughly superior by a team or player as to be a virtual model or demonstration of excellence                                                          
Types of clinics
                                                                                                                                         - Polyclinic – provides a range of healthcare services (including diagnostic) without need for an overnight stay
- Specialist Clinics - sexual health, fertility etc
- Sports clinic to improve skills e.g. Basketball                                                                           
Origin

- Greek word kliné meaning bed
- Greek word klinké tekhné meaning bedside (art)
- French word Clinique
- English word clinic meaning teaching of medicine at the bedside (mid 19th Century)                                                                                                                           

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